Launching soon — join the waitlist
Impact capital, matched.
Goodtro connects mission-led founders actively raising capital with investors — from venture and family offices to PRIs (program-related investments) — whose thesis, stage, and check size actually fit. One weekly digest. One click to request an intro. No cold outreach.
Free to join. We’re onboarding founders and investors in waves.
Already invited? Sign in.
The problem
Capital allocation in impact is inefficient on both sides of the market.
Existing tools serve traditional venture (Crunchbase, Signal NFX) or are static directories. None deliver criteria-driven, opt-in, low-friction matching purpose-built for impact capital.
$1.5T
Impact AUM globally — with no purpose-built matching surface.
30–50%
Of founders’ fundraise time wasted on off-thesis investor outreach.
0.4%
Of US VC dollars went to Black founders in 2024. Warm-intro networks compound bias.
How it works
One loop. Run reliably.
Founders post a raise.
Sector tags, stage, check range, geography, deck link. Toggle "actively raising" and you’re in the pool for 90 days.
Investors set criteria.
Thesis, stage, check range, geography. One saved criteria set per investor in V1; multiple come post-V1.
We match weekly.
Monday morning, every investor gets a curated digest of founders matching their criteria. No noise, no off-thesis pitches.
One click to intro.
Investor clicks "Request intro." Founder accepts or declines within 7 days. On accept, we send a facilitated email thread to both parties and step out.
Who it's for
Three sides, one engine.
Maya, climate-tech founder
Series A · raising $4M · second-time founder
Today
Cold outreach has a <5% response rate. Warm intros depend on a small network. Investor lists are stale.
With Goodtro
5–10 qualified intro requests in 30 days from investors actively writing checks at her stage and sector.
Jordan, family office principal
Writes 8–20 checks/year · $100K–$2M · equity & PRIs · climate, health equity, workforce
Today
Inbox overflow with off-thesis pitches. Demo days are noisy. Manual referral tracking.
With Goodtro
A weekly digest with 3–7 high-fit founders. One click to request an intro. Tracked in his CRM.
Priya, accelerator director
30-company impact cohort · 150 LP relationships
Today
Manual matchmaking does not scale. Cannot measure intro → meeting → check conversion.
With Goodtro
White-labeled portal (post-V1), automated digests to her LPs, dashboard of cohort outcomes.
V1 scope
Small, shippable, validated.
Small, focused scope at launch. Success measured by real intros accepted by founders and replied to by investors — not signups.
In V1
- ✓Magic-link sign-in (no passwords)
- ✓Founder profile + active-raise toggle
- ✓Investor profile + one saved criteria set
- ✓Rule-based matching (binary pass/fail in V1)
- ✓Weekly email digest (Monday)
- ✓Facilitated intro flow with 7-day default decline
Deferred
- —SMS digests · Twilio (P1)
- —Immediate / monthly cadences
- —Multiple saved searches
- —Match scoring + ranking (P1)
- —White-label network portal (P1)
- —Paid tiers · Stripe (P1)
Join the waitlist
Be first in line.
Goodtro is onboarding founders and investors in waves. Drop your email and tell us whether you’re a founder, an investor, or both — we’ll reach out when it’s your turn.
Free to join. Founder profiles stay yours; investors set their own cadence. No one is signed up automatically.